I am a writer, designer, and above all, a communicator. What I've been training to do the past several years is to make messages crystal-clear.
Whether it's a report, a set of instructions, an info-graphic, a photograph, or a website, my job is to make that piece relevant and engaging to its audience. Nobody likes mixed messages. That's where I come in, cutting to the chase and drawing out the crucial, meaningful bits no one should have to search for.
To do this, I've had to master the canons of rhetoric, learn to become an editor on auto-pilot, wear many hats, familiarize myself with some of the best software in the industry, and most importantly, learn to listen closely and ask the right questions.
Part of being a top-notch communicator is knowing what choices to make. For writers and designers, these decisions often mean selecting the right medium. Without the right path to follow, how will a message find its target?
I guide ideas through their quest for meaning. What form they take might be expected or go against the grain, but I can guarantee the message will be uncomplicated and convincing.